Rich Allen

Rich has spent over seven years working in content creation and editorial strategy, building a strong foundation in crafting clear, consistent, and genuinely engaging content across the finance, legal, and gaming markets. He's collaborated closely with writers and editors to bring ideas to life through content that connects with readers and stays true to each brand’s voice.

As Casino Guru's UK Content Editor, Rich uses his experience to help players navigate the online casino space with confidence. He reviews every casino for fairness, safety, and overall quality, ensuring each meets Casino Guru's high standards. Each recommendation reflects his belief that good content, and good casinos, should always be honest, transparent, and built on trust.

Author credentials:

With over seven years of experience in editorial management, Rich specialises in crafting content that blends strategic goals with authentic communication. He is deeply interested in the psychology of storytelling and how language can shape perception and trust. His editorial approach is guided by one principle: great content should always inform, engage, and add real value to the reader's experience.

Education:

Bachelor's in Marketing – Varsity College, South Africa

Colleague endorsement

"Rich has a keen eye for data and detail, uncovering every facet of a casino. Guided by fairness and transparency, he expects operators to uphold the highest standards for UK players and is not afraid to call out shortcomings. He leaves no stone unturned, giving readers a clear sense of what to expect from the UK gaming market." – Andy Jessop, Content Manager